By Javier Manjarres
As I strolled into my local Fort Lauderdale Home Depot to rent some very ‘manly’ power equipment for a home improvement project that I recently started, I stumbled upon a very interesting amateurish-looking display that promoted ‘Hecho en Mejico’ sodas.
I asked the employee in the rental department if he knew anything about the display, and what his thoughts about it were. He laughed and told me that ”remember its bottled in Mexico using the water down there.”
Thoughts of Montezuma’s Revenge instantly swirled through my head.
The Coca Cola company has bottling capabilities in many countries around the world including Mexico, but isn’t it more than a bit odd that Home Depot would promote the soda as being “De Mexico” as the key selling point for the product? The display also points out the ‘bargain’ that consumers are getting by buying Mexican-made soda over the usual American-bottled soda.
One can speculate that perhaps they were directly targeting immigrant Mexican laborers or other “Hispanic” laborers that frequent Home Depot- either that or they simply got a really good deal from the Mexican Coca-Cola bottler.
Did Home Depot get a good deal from the bottler which enables them to “pander” to Hispanic labor force at-large? Is “Made in America” branding simply not cool in the Era of Obama, and will it be diminished by similar promotions in the future?
I can only wonder what the local union employees that work for Coca Coca think about Home Depot promoting and selling the same non-American labor force products.
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